Lelly Idea – Multi activity caterpillar (Bruco multi attivita) ref: 788008. Lelly idea is a new range of toys for the very young. Each toy has its own special design, the result of lengthy research and analysis of the child developemnt process. Playing with lelly idea provides a daily stimulus that is amusing, surprising and educational. The colors, shapes and sounds arouse the child’s interest, encouragint creativeness and learning.